By Marketing Week 2 Nov
Wednesday, 4 July, The rise and fall of Interbrew in the UK market: The government deems the Bass deal anti-competitive and orders the Belgian company to sell. Who the buyers would be depends on what is eventually sold, but likely contenders include Carlsberg-Tetley, South African Breweries and Heineken.
The choice of remedy could re-shape the UK beer industry. Big brands The key decisions to be made relate to the future ownership of two beer brands: Carling and Stella Artois, both of which are big and profitable. And the Belgian giant is loath to get rid of either.
Secretary of State on 3 January , which vetoed Interbrew’s proposed merger of the UK brewing operations of Bass Brewers and the Whitbread Beer Company, and required the company to divest the UK beer business of Bass Brewers. On 2 February , Interbrew applied in the UK for a judicial review of this decision in the High Court of Justice. Should The Acquisition Of Bass By Interbrew Be Allowed? The purpose of this investigation is to establish whether the acquisition of Bass by Interbrew should be allowed. There will be many elements to look at in order to reach a final conclusion but in the first light, it seems that the takeover is a good idea. – Interbrew grows further by the acquisition of Whitbread’s brewing division and Becks lager. The UK Monopolies & Mergers Commission orders Interbrew to sell Bass .
We look forward to a fair and speedy resolution of this matter and will work to create a sustainable competitive UK beer market. This was the remedy originally recommended by the Competition Commission and the DG.
But Interbrew has repeatedly argued that this would reduce competition and hurt consumers.
Interbrew would be allowed to hang on to the Bass Brewers business in Scotland and Northern Ireland, but would have to sell the English operations. Alternatively, the fair trading watchdog said, "some other appropriate brand combination" could be sold instead.
This too would be bad news for consumers because it would reduce competition, Interbrew believes. The Office of Fair Trading wants comments from third parties by 18 July.
|BBC News | BUSINESS | Interbrew given Bass options||The move is predicated upon the red triangle that is found on every bottle of Bass pale ale, and on every pumpclip of the draught version, being the first registered trademark in Britain.|
After that date, it will publish its advice to trade and industry minister Patricia Hewitt who will make the final decision.In , Interbrew acquired Bass and Whitbread in the UK, and in the company established itself in Germany, with the acquisition of Diebels.
This was followed by the acquisition of Beck’s & Co., the Gilde Group and benjaminpohle.comd: ; 10 years ago,, through merger of InBev with Anheuser-Busch. Interbrew would be allowed to hang on to the Bass Brewers business in Scotland and Northern Ireland, but would have to sell the English operations.
This would leave Scottish and Newcastle with 25% of the market Carling Brewers with 19%, Interbrew with 15% and Carlsberg-Tetley with 12 percent.
Interbrew tactics cripple Bass deal After allegedly breaking EU competition rules, Interbrew finds itself caught in a pincer movement by European and UK regulators and may yet live to regret its controversial acquisition of Bass Brewers.
– Interbrew grows further by the acquisition of Whitbread’s brewing division and Becks lager.
The UK Monopolies & Mergers Commission orders Interbrew to sell Bass brew-. 6. The notified operation is the acquisition by Interbrew (through its wholly-owned subsidiaries Interbrew UK Holdings Limited, Interbrew Central European Holding BV and Brandbrew SA) of Bass Machine Holdings Limited™s shares in BHL and Prazske, and the business, assets and certain liabilities of Bass Beers Worldwide Limited (‚BBW™).
7. Customers are affected also by the sale of Bass to Interbrew. If Interbrew decided that one of the brands previously owned by Bass was not making enough money, they might decide to either stop production of it totally, or to modify it .