The company is primarily known for its burgers. However, the business gradually expands its product mix. At present, customers can purchase other products like chicken and fish, desserts, and breakfast meals.
For each country, I would like to talk about their official website, advertisements or promotions and special menu.
Malaysia is a country with multi-cultured people living together as a single nation. Thus, operating in Malaysia is not very easy for any company. Malaysia is a collectivist country, so Malaysians are concerned about others not just themselves. If we study the design of the website, it is very simple with minimum usage of color.
In the promotions, they featured more food items in one ad or at least one food item with two or more cups of coffee, showing collectivism. They promote weekend specials in Malaysia giving importance to families because Malaysians give priorities to their families. Moreover, they also have an advertisement on accepting credit card in the website.
I think they utilized that because Malaysia believes in short-term achievements. They offer two types of Happy Meals toys separately for the girls and boys. As for the menu, the different food item that I spotted is the porridge.
They are not offering porridges in other countries, only in Malaysia because Malaysians love to eat porridge.
Other than that, there are varieties of burgers from beef, chicken to fish and also limited choices in coffee. Next, country is India which is the birthplace of so many unique flavors and spices. If we look at the official website for India, the design is simple, elegant and easy-to-use.
The homepage features more than one food item in each advertisement indicating collectivism. The use of color was also incredible and it gave the overall Indian vibe to the site. They also arrange memorable birthday parties for children in their outlets throughout India.Group Assignment Marketing Plan of McDonald’s Hà Nội - Marketing Plan of McDonald’s_____ I.
Executive Summary: Aiming to be the world 's best quick service restaurant, McDonald 's Pakistan opened its doors in September at Lahore and presently operating in six major cities with a network of 20 restaurants.
Introduction of McDonald’s in a country like India was a challenge that McDonald’s successfully completed.
They changed their marketing strategies. Recent essays: Unrestricted Society’s marketing strategy.
This report will provide an overview of Unrestricted Society’s current marketing strategy and the five year marketing plan for the company. McDonald’s marketing mix or 4Ps (product, place, promotion and price) are analyzed in this fast food service restaurant chain business management 4P case study.
In the UK McDonald's also does marketing to young children, aged between 2 and 8. Their McDonald's adverts contained a simple song that was easy to remember for children.
According to John Hawkes, the McDonald's United Kingdom Chief Marketing Officer their song was to reach each family through their children. McDonald’s Corporation’s marketing mix (4Ps) involves various approaches that meet business concerns in different fast food restaurant markets around the world.
The marketing mix defines the strategies and tactics that a company uses to reach target customers, in terms of .