Nevertheless, the rudiments of modern franchising date back to the Middle Ages when landowners made franchise-like agreements with tax collectors, who retained a percentage of the money they collected and turned the rest over. There was little growth in franchising, though, until the midth century, when it appeared in the United States for the first time. One of the first successful American franchising operations was started by an enterprising druggist named John S.
In the opening to your Executive Summary you should give the basics. Explain how the idea was conceived, the location at which the coffee shop will be located, and introduce the owner s. While location is important for any storefront, a coffee shop is particularly dependent on a quality location.
Many of your customers are going to be looking for a convenient place to pop in for their morning coffee on the way to work.
Others may want to walk down and set up shop with a cup or two for a few hours while they take care of some work. Understanding the pros and cons of your location is vital to setting up your coffee shop for success.
Explain the atmosphere you will be looking to provide to those that are coming into your coffee shop. Coffee shops are popular locations not only to grab a change of scenery to get some work done, but are often the sites of informal meetings.
Really paint the picture of the atmosphere you are going to create. Aside from those three points, succinctly explain to your reader whatever other details of you deem necessary for them to come away with a basic understanding of your vision.
Additionally, if you are looking for funding, you may want to place something similar to the following at the bottom: Be sure to explain why you feel that you will be a profitable business by the time you claim in the above statement, and any other claims you may make.
People making investment decisions need to see a logical progression to profitability before they invest. Describe to your reader to whom you will cater your coffee shop. Remember, you are not just in the business of providing coffee. You are in the business of providing atmosphere and the atmosphere you strive to achieve should reflect the clientele you are looking to attract.
Here, you should also discuss how you will attract your target clientele, generally speaking. Since the business of running a coffee shop is a very local business, it will be very easy to determine your competition.
Start general, then drill down to specific competitors. Remember, though, your specific competitors are not entirely made up of coffee shops. You will also face competition from any location selling coffee — from convenience stores to fast food restaurants.
Here is where you really drill down on the strategies you will take. As coffee shops are a very local business, you will certainly rely on the word-of-mouth of local residents. However, there are other ways you can actively market your business in order to achieve market penetration.
Think back to when you outlined your target clientele. How would you reach them? If they are college students, maybe an ad in the college newspaper? A strategic partnership with an on-campus organization?
An essential part of the character of any coffee shop is its coffee. This, of course, seems incredibly obvious but depending on what kind of coffee shop you are running, the quality and type of beans you use may be of supreme importance.
Coffee has an insular culture and anyone opening a coffee shop should understand at least the basics of that culture, keeping what they learn in mind when they choose the product they sell.
It might be good to put in the profile of a managing barista if your coffee shop is going to be marketed to higher-end connoisseurs as well. These can all be valuable selling points.
In addition, although it is less important, you should feature a bit on the other products you will sell.The purpose of this business plan is to secure a $50, three-year Bank of America loan to fund the purchase and marketing of a food truck restaurant (Holey Moley LLP) in downtown Washington, D.C.
Holey Moley was founded by Pat Jabroni and Mickey Jordan, Mexican food chefs and connoisseurs, in . Sample business plans can be very helpful in providing a format for you to build your business plan on. Java Culture will strive to build a loyal customer base by offering a great tasting coffee in a relaxing environment of its coffee bar located close to the bustling University of Oregon campus.
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