Understanding consumer behavior is a broad and complicated task, but with the right research mix you can begin to get a detailed understanding of your customers and their motivations. What is consumer behavior? Consumer behavior is the study of individuals and organizations and how they select and use products and services. It is mainly concerned with psychology, motivations, and behavior.
The Consumer Behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior.
Factors Influencing Consumer Behavior The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. These motives are the factors that influence the consumer behavior. Some of the important psychological factors are: The human beings live in a complex social environment wherein they are surrounded by several people who have different buying behaviors.
Since the man is a social animal who likes to be acceptable by all tries to imitate the behaviors that are socially acceptable.
Hence, the social factors influence the buying behavior of an individual to a great extent. Some of the social factors are: It is believed that an individual learns the set of values, perceptions, behaviors, and preferences at a very early stage of his childhood from the people especially, the family and the other key institutions which were around during his developmental stage.
Thus, the behavioral patterns are developed from the culture where he or she is brought up. Several cultural factors are: There are several factors personal to the individuals that influence their buying decisions. Some of them are: Age Occupation Lifestyle Economic Factors: The last but not the least is the economic factors which have a significant influence on the buying decision of an individual.Factors that influence consumer buying behavior Words | 7 Pages.
Factors that influence consumer buying behavior There are a lot of subjects for marketers to understand in order to get more customers purchasing their companies’ products or brands.
Factors Influencing Consumer Behavior The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. These motives are the factors that influence the consumer behavior.
The second major groups of factors that influence consumer decision making are social factors, which include all effects on the buying behaviour that result from interactions between a consumer and the external environment.
4 important Factors that Influence Consumer Behaviour. Consumer Behaviour – The consumer, The KING of the market is the one that dominates the market and the market benjaminpohle.com us know the King first. A consumer is someone who pays a sum to consume the goods and services sold by .
A Study on factors influencing consumer buying behavior in cosmetic Products behavior can be explained as the analysis of how, when, what and why people buy. Consumer behavior can be understood as: To Find how consumer buying behavior factors influence Consumers when purchasing cosmetic products.
Chapter 6 Class Notes Contents of Chapter 6 Class Notes. what factors influence consumer purchases? the changing factors in our society. Consumer Buying Behavior refers to the buying behavior of the ultimate consumer.
A firm needs to analyze buying behavior for.